Cole Under a Mustache Does the ALS Ice Bucket Challenge

This week Cole was challenged by our CEO to take on the famous ALS Ice Bucket Challenge! Not only is Cole up to the challenge but he has called FRESHeTECH three biggest competitors to step up to the plate and do their part. 


The Challenged:
1. Greg Fadul : CEO of EcoX Gear
2. Caro Krissman: CEO of Outdoor Tech
3. Jim Minarik: CEO of Boom Movement

What is the ALS Ice Bucket Challenge? 

If you’ve logged onto Facebook, Twitter or Instagram this week, chances are your newsfeed have been flooded with videos of people dumping buckets of ice water on their heads. The challenge is a viral movement called the “Ice Bucket Challenge” designed to raise awareness for Amyotrophic lateral sclerosis, also known as ALS or Lou Gehrig’s disease.

After posting their ice bucket videos to social media, participants nominate others to take the plunge and keep the cycle going. If those challenged don’t accept within 24 hours, they’re asked to donate to ALS research or to the charity of their choice.

Challenge accepted or not, donations have been pouring in. According to The ALS Association spokeswoman Carrie Munk, the organization has collected $1.35 million from July 29 to Aug. 11. During the same time period last year, donations totaled $22,000.


Take note of the ALL-Terrain Sound® not only surviving floating in the ice bucket, but also surviving the pouring!